Silkwood wines is located in beautiful Pemberton and whilst the wine is brilliant, the challenge was to gain recognition and placement amongst thousands of wines, as well as promoting the 5 star accommodation both locally and internationally.
Branding was bland and marketing material virtually non-existent. Their website provided no benefit and you couldn’t find the wine anywhere!
Justified Marketing worked very closely with Silkwood on all aspects of marketing, branding, advertising and also from a sales perspective in terms of liquor outlets and hospitality venues. We also developed gorgeous new wine labels which we are very excited about as it’s a first for us!